Brand Art & Design Lead

At Curve, we obsess about our customers. Through innovating and working iteratively to solve problems in the world of money that aren’t being tackled by conventional banking.

The purpose of the Brand Art & Design Lead is to build and maintain and evolve the integrity of Curve’s brand. Through organisation, strategic thinking, and breadth of design knowledge.

Key Responsibilities:

  • Lead the work on the refinement and evolution of our brand. Working closely with the wider brand team to identify opportunities in the market to maintain a consistent, differentiated visual identity.
  • Autonomously leading the brand design team. Establishing ways of working, concepting and bringing creative ideas to the table. Keeping the team working at pace, solving problems as needed.
  • Manage, lead and nurture a team of brand designers. Identify areas for improvements in the creative process, and make meaningful changes to help us work smarter and faster. Be a key part in expanding our team.
  • Collaborating and contributing to campaign strategies, briefing designers to execute as needed.
  • Working with the copy team to conceptualise and bring forward “big ideas” for use across ATL, BTL, and OOH advertisements, social media campaigns, and product launches
  • Having a full, in-depth understanding of our product and our mission, and using this knowledge to fuel conceptual thinking and strategy
  • Transform learnings from industry trends and competitive analysis to help shape advance our visual identity and feeds into our brand strategy
  • Own and maintain relationships and ensure everything released to outside vendors has gone through our release process, has relevant approvals, and is to spec
  • Preparing and presenting creative team work confidently to leadership, both verbally and written. Presenting proposed concepts, ideas and strategies in an engaging, impactful way
  • Approving work from the brand design team, consulting with other teams when they’re producing

Experience, Skills & Abilities:

  • At least 7+ years as art director, designer who has experience designing campaigns and bringing them to market.
  • Experience leading a design team, art directing and nurturing junior designers.
  • Passion for collaboration with copywriters, creative leadership and beyond
  • The ability to give and get constructive feedback and make relevant adjustments based on it
  • A portfolio that is fresh, diverse, and shows how you approach and solve problems.
  • Expert knowledge of the Adobe Creative Suite (Illustrator, InDesign, Photoshop) as well as Figma
  • In depth knowledge of print & digital standards and best practices
  • Master of colour theory and typographic genius
  • Always on top of design trends, and industry happenings
  • Ability to adapt to changing requirements and priorities
  • Pristine organisational habits

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